
Text Milly McMahon
Photography courtesy of BFC
britishfashioncouncil.com
Front Row, from Left to Right: Fannie Schiavoni, Holly Fulton, Joanna Sykes, Louise Gray, Jackie Lee, Atalanta Weller, Mary Katranzou, Chau Har Lee, Yang Du.
Middle Row, from Left to Right: Peter Pilotto,Christopher de Vos, Jordan Askill, Craig Lawrence, Model, J.W Anderson, Model, Christopher Raeburn, David Koma, Dominic Jones, Michael Lewis, Micheal van der Ham, Heikki Salonen.
Back Row: Models
An exciting and fresh array of young London design talent have been awarded Newgen sponsorship for forthcoming shows at London Fashion Week this September.
Twenty-one of the Britains most current and iconic designers will benefit from the NEWGEN scheme, recognised as one of the world's most internationally recognised talent identification initiatives. The five designers making their debuts on the official London Fashion Week schedule and receiving sponsorship for catwalk shows this season are Mary Katrantzou and Peter Pilotto, together with Holly Fulton, Michael Van Der Ham and David Koma. Presentation sponsorships will include knitwear designer Craig Lawrence and textiles artist Louise Gray, while installation sponsorships are to include Christopher Raeburn, Dominic Jones, Fannie Schiavoni and Yang Du.
Supported by Topshop, profiled and photographed by i-D for the upcoming Fall issue, Mark Lebon worked behind-the-scenes on the day shooting each designers looks on an array big name models styled by Sarah Richardson. Joining the all-star line-up JW Anderson, Atalanta Weller, Chau Har Lee, Felicity Brown, Heikki Salonen, Jordan Askill, J. JS Lee, Mark Fast, Michael Lewis and Sykes are also be included in the exhibition sponsorship programme which has previously championed the talent of great British designers including the late Alexander McQueen, Matthew Williamson, Boudicca, Giles Deacon, and Jonathan Saunders, and, more recently, Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, and Meadham Kirchhoff.
London Fashion Week 19 September - 22 September 2010, at Somerset House.









































