Name: Ivan
Age: 28
Education: I’ve studied Advertising and PR at the UCM in Madrid and at L’IHECS in Brussels.
Where are you from? I’m from one of the most beautiful cities on Earth, Madrid.
What do you do? I head up Blow Presents, Blow PR’s division of young up-and-coming avant-garde designers.
Why do you do it? When I was living in Brussels I was looking for a job as an art director in an advertising agency for the summer. When by chance I met one day Lucas Maethger. He told me that he and his brother fashion designers (www.l-a-maethger.com) were looking for someone to help them with their communication. I really wanted to stay longer in Brussels and I liked their work. I showed them my portfolio and told them I didn’t have any idea about fashion but I was sure I could help them. After participating with them at Ideal Showroom in Berlin I’ve realized that there is another point of view of fashion. Fashion as an upper level of art, a non-verbal communication with yourself and with others. My love affaire with fashion started. I’m crap at being creative, I take it too personal, and I’m good in communicating and meeting people so here I am.
Talk me through a day in the life? Alarm>>>Snooze>>>Alarm>>>Snooze>>>Alarm>>>Snooze (between 3 and 5 times, hate mornings).
Straight ahead to the shower if not I’m not a human being. Force myself to have breakfast.
I check Facebook while a smoke a cigarette. Then I meditate for around 10 minutes.
55 Bus and to the Gym.
Then to Blow. And then anything can happen!
How long have you been working at Blow PR? Since the 2nd of October 2008.
What designers do you represent? With the help of Frida, Calum and Sinikka I represent all Blow Presents designers: Asger Juel Larsen, Craig Lawrence, Dean Sidaway, Gemma Slack, Hasan Hejazi, Henriette Lofstrom, Irina Shaposhnikova, Iris van Herpen, Keko Hainswheeler, Komakino, Lina Osterman, Piers Atkinson, Rob Goodwin, Varun Sardana and also Charlie Le Mindu.
What are your duties at LFW?Blow PR organizes over 15 shows and presentations during LFW. This past season I was responsible for the shows of Charlie Le Mindu, Iris van Herpen and Komakino and for the presentations of Gemma Slack and Craig Lawrence. We help the designers on everything we can, from sponsors to photographers, obviously we PR the Show including seating all the journalist, stylist, buyers and celebrities that come to our Shows.
This past season we have focused a lot on scouting new young designers. The Blow Presents team attended all the main graduate shows and exhibitions. I have to say this past LFW has been pretty dull, it’s been hard to find interesting collections.
What’s inspiring you this season: More than ever freaks of every kind, on every color, on every size, on every flavour. From Lady Gaga to Stunner’s trannies, from Francois Sagat’s tattoed head to Ru Paul’s drag race, from Nina Hagen to Alaska, from Les Rita Mitsouko to La Casa Azul, from Bruce La Bruce to John Waters, from Andre J to Bearish male models, from Machine-A to Expectations Sex Shop, from Indochine to Marylin Manson, from True Blood to Glee, from G-A-Y to Kaos.
This cynical society celebrates contemporary art but doesn’t celebrate the individual expression of our bodies as art. When we are kids our minds are open and we don’t mind that none likes those shoes that you want to wear everywhere, even if they don’t match with your outfit, or that crazy combination of colors that is painful to anyone else’s eyes. Time passes by and you are taught how to fit in society. Then you are told you need to remove your piercings, hide your tattoes, put on a tie and a shirt and to be part of the flock; Norma tells you if you don’t do it you are not a grown up man/woman. Ivan is calling for a FREAK RIOT!
Who’s your own personal style icon: Ocaña. SHe (She+He) moved to Barcelona in the 70’s still under Franco’s dictatorship. SHe cross-dressed and in an act of courage and bravery used to go for walks around Las Ramblas (centre of Barcelona), expressing herself even though some of the times SHe ended up beaten up by the police. SHe performed, painted and was an activist for LGTB rights. SHe died on one of her outfits when one of the fire works from a popular party at her hometown hit her…
Who are your favourite designers:
Viktor&Rolf, David Delfin, Raf Simons, Jean Paul Gaultier, Yunya Watanabe, Carlos Diez, Damir Doma, Walter van Beirendonck, Shaun Samson, Marko Mitanovski, PotiPoti, Yang Du… how many can I say?
Favourite:Film: Hedwig and The Angry Inch.
Music: Spanish Electropop
Location: That rock in Old Manali where the world had stopped and I was alone.
Person: Pupuchurro, my flatmate, best friend and probably the only person that has never ever judged me for my actions, thoughts or looks even when they were truly wrong.
Must have item for next season: Next season and forever Dr Martens. While passing the control check last time at the airport, the middle-aged lady who asked me to remove them commented: “Wow in the 70’s when I used to wear them they were much much heavier”.
If you weren’t in PR what would you do? Porn Actor.
What’s next? The Fame.
What are you working on now? The Blow Presents photo shoots coming soon on HYPERLINK "http://blowpresents.wordpress.com" http://blowpresents.wordpress.com
Where do you see yourself in five years time? I don’t even know where I see myself tomorrow…
Do you think the contemporary financial climate makes your job harder?Contemporary financial climate makes anyone just to be glad to have a job.
What are you wearing right now? Black Fred Perry polo, Grey Checked harem trousers from a market in Madrid, Dr Martens black Shoes, stripped black/red Primark socks, pink underwear with red dots from H&M.
How would you describe the evolution of fashion over the past decade?I think it has been one of the most eclectic decades taking a lot of different inspirations of all the trends and styles of the XX Century. “Fashion is a form of ugliness so intolerable that we have to alter it every six months” Oscar Wild.
What trends and styles, derivative of the past decade, do you personally draw inspiration from?I think there are not really trends and styles that derivate of the past decade. I believe that the last decade has been more about reinventing elements from the past. If I had to choose they will be the Harem Trousers and the 80’s inspiration (especially punk and goth inspiration).
What direction do you think the increasingly experimental and contemporary nature of the fashion industry will take over the next decade?I think Fashion is moving towards individualism, everything can be mixed in the same outfit, urban tribes don’t exist anymore. Fashion made for each individual. Or at least it’s what I hope for.
