Wednesday, 21 July 2010
i-ntroducing One Trick Pony: i-D online
One Trick Pony are a Northern-born design collective turning their leisurely love of graffiti art into a money-making enterprise.
Having started as stall-holders selling graffiti magazines in Yorkshire, the collective have since collaborated with an impressive roster of clients including Supreme, Stüssy, Converse, Neighbourhood, Lethal Bizzle and Universal Records. Together the seven members (TE13, Jim Cereal, Amoe2, Samer2, Haws1, Daisy1 and Joe Leung) have managed to bring their underground influence to the forefront of commercial culture with exhbitions, limited edition screen-prints and T-shirts.
The group first met in 2001 through neighbourhood tagging and attending local hip-hop nights. Uninspired by a lack of opportunity in the area, they decided to independently launch themselves as a graphics enterprise under the name of ‘One Trick Pony’, a light-hearted take on the biased misconceptions which had previously held them back within their hometown. After branching out and expanding their residency to London, word of their distinct style and mediums quickly spread, perpetuating a cult following. Team leader Andy Freshney says, “Once we had made the move to London, the first major projects we did were for The MOBOs, The WMAs, The BRIT awards and Lethal Bizzle on his album artwork. We made lots of contacts in the music industry and then we kind of drifted into the fashion and streetwear scene where a lot of the the crew's passions lie".
A Collection of New Works by One Trick Pony is on display at the Orange Dot gallery until 30 July. The collective will perform a live artwork show at the 1234 Festival on 24 July, where they will be customising trainers.
Text Milly McMahon