New mens clothing line
Percival is a new menswear label created by British kids, for British kids.
Identifying and separating the aesthetic of the Percival label from the more affected tailored menswear lines already available, this unique brand makes up part of a wave of young, Brit-centric brands much like Folk and Albam.
The Percival brand embraces the outdoors but in a traditional way, brushed cotton shirting, anchor-motifed sweaters and woolen trousers make up the signature items of the collection.
This initial understated but refined collection takes things back to thier roots, focusing more upon quality as opposed to impact the trousers, tweed blazer and wax mac do exactly what they say on the tin, well.
My fav? The fisherman yellow wax mac: iconic, practical, clean cut and suave.