Shooting the shit about the shops
As one of London's youngest, most ferocious, ambitious and successful high fashion pr account assistants, Ella Toal Ganger first began at Relative MO a little over a year and a half ago and has since gone on to manage independent labels, police LFW doors and represent a selection of the worlds most breaking and recognized designers at the most important and prestigious industry events.
At Just a meagre twenty years old, Ella takes no prisoners with her determined straight talking approach to doing what she does so damn well and its for this reason she has managed to progress faster than her peers, seizing every opportunity she is presented with,scouting new talent and potential in every walk of the industry and working all the hours God sends to get a good job well done. Miss Toal Ganger has a real flare for understanding the harsh and unforgiving nature of the lesser mentioned business element of fashion and comes so highly recommended by all that work in close quarters with her. Shes just a bit wonderful. Oh and whilst l'm gushing, quite the looker too, you should only be allowed one of the other, but this girl got it all.
We first met when working our slave wage labour job at Hoxton Square bar and kitche, me wokrin i-d by day and the kitchen by night, her Relative and then the bar.
Ella Toal Ganger is not afraid of hard work.
Name: Ella Toal-Gangar
Education: 15 years of that was enough
Where are you from?
What do you do?
Why do you do it?
Because I’m aggressive…
Talk me through a day in the life?
Oh! Well I wake up too early, brush my teeth straight away because I love my electric toothbrush, don’t shower, raid my clothes rail until I make a horrendous mess and wake up my boyfriend, then I go to work, make some ready break rush around my desk, maybe have some meetings… everyone loves a field trip! Then type type type emails, talk fashion..
Later I probably go home and get ready to go out to whatever party is being thrown, get too drunk and rush home to order food!
If however it is a horrible month like January I will usually invite comrades round for porn film fun!
How long have you been working at Relative?
Around a year and a half
What designers do you represent?
Oh gosh, if you want to see everyone we look after at the company look on the website otherwise I will definitely take up the whole page: www.relativemo.com
Some of my favourites, however, are Christopher Kane, Erdem, Charles Anastase, Charlote Olympia, Emilio De La Morena and Preen… amongst others.
What are your duties at LFW?
We all around like a mad man from show to show in high heels, greeting, seating and smiling,
I am on the door for a lot of events so I’m usually up late, then start all over the next day!
There is also a lot of staying up late and writing tickets before hand, but that doesn’t sound so glamorous…
What’s inspiring you this season:
For my winter wardrobe I have totally come in late on the whole black thing, but I’m all about black leather, very long or mini skirts, and big boots high or short. I seem to obsesses over Johnny Depp and Kate Moss pre breakup pictures, so anything particularly nineties I think is totally making a come back.
I tend not to follow too many trends which is hard in my job, but I just cant look comfortable feeling like a cut out.
For going out all you need to watch is the vogue-ing classic ‘Paris is Burning’ for pure inspiration!
For spring summer this year it will be all about nudes and pastels, I say go knee length skirts and clogs!
Who’s your own personal style icon:
I don’t really have a particular icon, I just collect pictures that inspire me, so probably Natalie Portman in Leon, or Mary Kate Olson.
Who are you favourite designers:
Ohh that’s a tricky question to ask a pr!
I love Charles Anastase, Emilio De La Morena and Charlotte Olympia, Preen, Helmut Lang, Acne, Alia, ooh and Celine is very cute this season.
That’s the hardest one! The original Wicker man, or maybe ‘In bed with Madonna’
I don’t really bother listening to new music apart from Beyonce, however I do pretty much like everything,
my Dad played me a lot of Tom Waits when I was younger, it makes me feel weird to listen to it now...so I do.
New York or the English Country side!
Must have item for next season:
If you weren’t in PR what would you do?
Styling or maybe Advertising
Anti Whaling protest a the Japanese Embassy
Who's been the biggest influence on your approach to the fashion industry so far?
Probably the people I work with, I think the industry can be very misunderstood by those not involved, PR really is the backbone to a lot of behind the scenes activity, I have met some of the most interesting and hard working individuals since starting out at Relative Mo.
What are you working on now?
Fashion week prep!!!
Where do you see yourself in five years time?
Oh gosh, erm I hope still in PR with my own accounts, and still happy! Possibly in New York
Do you think the contemporary financial climate makes your job harder?
No, I think Fashion has been something a lot of people haven’t cast aside as a result of the ‘crash’…. Anyway I love a challenge
What are you wearing right now?
A stripy tee, my brothers trousers, lots of hair and Church’s
How would you describe the evolution of fashion over the past decade?
Going back yet still very far ahead
What do trends and styles, derivative of the past decade, do you personally draw inspiration from?
NU RAVE! ….Joke,
As I said before I think the very androgynous style of the 90’s for women is such a cool look, I think we could count that in 2000?!
Since moving to London I feel inspired everyday, people are a lot more daring with their style then the rest of the world! Now that’s a generalisation if I haven’t heard one.
What direction do you think the increasingly experimental and contemporary nature of the fashion industry will take over the next decade?
I think it will always be going back on its self, contrasting the feel of the time; but there will always be space to shock and inspire.
I’m feeling some gender reversal.